Cracker Barrel is learning the hard way that if something isn’t broken, don’t go fucking it up with stupid woke bullshit! Especially woke bullshit that turns off most of your customers, and that is exactly what Cracker Barrel did by changing their logo and remodeling their restaurants. Seems to be the same anti-white move that many other woke companies have taken, which severely harmed those companies as well. Bud Light anyone? Not for me. That ship sailed when Anheuser-Busch (AB InBev) went woke and hired a trans freak as their spokesperson.
Customer’s Hate It: Cracker Barrel CEO Julie Felss Masino says people love their new rebrand. Comments on X say otherwise! She’s taken a beloved Americana Brand and trashed it with DEI Wokism. Masino promised to “identify, recruit, and advance” hires by race and now the company… pic.twitter.com/LYy6kwW3ur
— John Cremeans (@JohnCremeansX) August 21, 2025
Feedback has been positive??? Has this dumb bitch looked at responses online lately? The problem isn’t the logo, it’s all of the changes due to the mental illness of being “woke”.
Cracker Barrel, this is just sad. pic.twitter.com/auwFDLNTaG
— Benny Johnson (@bennyjohnson) August 21, 2025
Cracker Barrel CEO Julie Felss Masino’s decision to ‘decolonize’ the company starting by removing the old-fashioned country gentleman meant to evoke nostalgia and Americana from the logo is hammering the stock wiping out $250 million in value. Since Felss became CEO the stock is down 34% erasing $587 million in value.
When will these idiots learn that going woke will only fuck your company, customers, shareholders and bottom line?
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